10 Ways That Social Media Marketing Is Helpful For Small Business (1)

10 Ways That Social Media Marketing Is Helpful For Small Business

10 Ways That Social Media Marketing Is Helpful For Business

About 90% of marketers claimed that social media generated immense exposure for their company, and that’s only one of its many advantages. Social networks are now a substantial part of every marketing strategy, and the benefits of using social media are so great that anyone not implementing this cost-effective resource is missing out on a phenomenal marketing opportunity.


  1. Increase Web Traffic

– Grow Quantity & Quality Of Traffic

– Increase Brand Awareness

– Increase Leads, Conversions & Sales.


  1. Search Engine Optimization (SEO)

– Improve Search Engine Rank

– Increase Brand Awareness Increased Leads, Conversions & Sales.


  1. Generate Engagement

– Create positive discussions with prospects, partners, and current clients or customers

– Provide exceptional customer service with quick and professional responses

– Maximize positive customer experience and minimize or prevent negative CX Humanize your brand


  1. Online Reputation Management

– Increase PageRank of your positive websites and social media profiles

– Request positive customer reviews and quickly respond to negative ones

– Monitor to ensure positive CX


  1. Brand Integration

– Integrate your social media with your email marketing, websites, and traditional offline advertising

– Maintain brand consistency across various platforms and mediums and enjoy a synergistic effect.


  1. Digital Analytics

– Comprehensive data on all social media marketing campaigns

– Analyze demographics, customer behavior, and conversion rates

-Immediately updated reports


  1. Revenue Generation

– Increase quality and quantity of lead generation and sales. Upsell!

– Expand & diversify revenue streams

– Grow customer base & referral rate


  1. Young &Tech Savvy Image

– Project a company image of being younger, more progressive, tech savvy, and Millennial / Generation Z friendly

– Be viewed as a more popular and successful brand

– Compete with and beat your online competition


  1. Return On Investment (ROI)

– Free or affordable marketing options

– Great for entrepreneurs, bloggers, lean startups, and solopreneurs

– Short and long term benefits


  1. The Sky Is The Limit!

– Social media marketing is versatile and powerful so get creative!

– Go viral, go global, raise money for charity, launch a book or TV show!

– Change the world! The possibilities are endless



Jump on that social media marketing bandwagon or ride it harder than ever! Start seeing the benefits today!

It’s easy to see that social media marketing is a key element for success in marketing and many marketers realize the potential for business growth using the platform. However, some of these professionals are unsure of which tactics to apply and if they are effective.

According to Social Media Examiner, about 96% of marketers are currently participating in social media marketing, but 85% of participants aren’t sure which tools are the best to use. With our help, we will diminish the confusion by thoroughly explaining the advantages of using social media to market your business.

HTTPS is important for SEO

Why HTTPS is important for website?

Let us see how HTTPS is important for website?

Few years ago, most of the website will start with HTTP://www.websitename.com. HTTP is a system for transmitting and receiving information across the Internet. In current internet world its import to secure your data and user communication.

The ‘s’ at the end of the ‘http’ part of a URL means the website is secure. HTTPS, or ‘secure http’ allow authorization and secured transactions.
Secure websites can protect your user’s connection by securing information in three layers:
  • Encryption ensures that a user’s activity cannot be tracked or their information stolen
  • Data integrity prevents files from being corrupt as they’re transferred
  • And authentication protects against attacks and builds user trust
So it give your website users more trust to believe your website.
HTTPS is important for website not only to secure but also to boost your search engine rankings.

How HTTPS affect search engine rankings?

Google wants to make internet safer and secure and in past several year it gives important to secure sites in its ranking.
Why HTTPS is important

SEO Advantages of Switching to HTTPS

It is clear that HTTPS offers security, so it is definitely the choice to put you in Google’s good graces. There are also some additional SEO benefits for you to consider.

Here’s why you should use https for your entire site:

  1. It may increase your rankings.
  2. It preserves referrer data
  3. It’s more secure and more private
Here’s a visual for some quick facts about secure sites
HTTPS Impact for SEO
Google also helped users understand that HTTP sites are not secure by gradually marking a larger subset of HTTP pages as “not secure”. Beginning in July 2018 with the release of Chrome 68, Chrome will mark all HTTP sites as “not secure”.
So its time for you to move your website from HTTP to HTTPS and gain your users trust.

Why should small business have a website?

Many small businesses still not using the internet to conduct business.

But it’s time to consider to have a small business website ! let us see how a small business website is must in fast growing internet era!

Why need Small Business website?


The number of internet users in India is expected to reach 50 Crores by June 2018. A report by the Internet and Mobile Association of India (IAMAI) and Kantar IMRB. The number of Internet users stood at 48.1 Crores in December 2017.  An increase of 11.34% over December 2016 said the report titled, “Internet in India 2017.”

The report also finds that an estimated 28.1 Crores daily Internet users, out of which 18.29 Crores or 62% access internet daily in urban area, as compared to only 9.8 Crore users or 53%, in rural India.

Having a small business website will

  • Gives you an automatic online presence
  • Helps you to reach out the internet users easily.
  • Easy to update and maintain
  • Improve customer service
  • Expand your market size
  • Reduce marketing cost (print market media)
  • Generate leads from your website
  • Gives you unique identity


Its not a matter of how small the business is? May be a 2 or 20 member business. All small business are in need of leads today.
We can help you in building your online presence strongly at reasonable budget, by developing small business website and social media for small business


To Get Free Consultation
Call us at +91 80722 56598 or email to sales@adorn.in

Introduction to PHP & MySQL Web Development

PHP is the super quick, feature-rich open source scripting language that is used to develop web based applications. MySQL is the powerful open source database server that has all the required features to handle a large concurrent database connection. It is based on relational database management system (RDBMS). PHP and MySQL put together are excellent development tools which can be used to create web applications with simple usability, high speed, scalability and power. By combining PHP with MySQL it becomes a cross-platform which can be developed on Windows and used on a Unix platform.

Web Applications

Web apps is something that has taken the virtual world by storm and every single user of the internet or the cloud is going crazy about the enormous variety of apps that are surfacing in the market every day. In other words, web applications are computer software applications which are coded in a browser supported programming language like Java script which is combined along with HTML making the application reliant on a web browser and in turn ensuring that the application is executable.

Going by the official definition in the computing jargon, a web based application can be any application that requires a web browser as a client. This term may also mean a computer based software application coded in a programming language such as JavaScript combined with any browser rendered markup language such as HTML and reliant on a common web browser. All the three are extremely essential to render these applications executable. Web applications have become extremely popular in the recent times solely due to the ubiquity of web browsers and of course the convenience of using a website browser as a client, referred to as a thin client.

10 Advantages of Prestashop eCommerce System

Although there are tons and tons of eCommerce platforms available in the market, Prestashop is one of the rapidly growing platforms. Founded in the year 2007 in Paris, France, it now aspires to provide the very best open source eCommerce solutions to countless number of business owners all over the world. It is one of the newest robust, professional grade eCommerce shopping carts which is absolutely free and can be downloaded and installed. A full featured beck end is required to manage the inventory, orders, shipping and customers in real time. Using the latest security technology, your customer’s payments will be directly transferred to your commercial bank account. All the features Prestashop comes with are very impressive and any search on it is relatively faster than Magento.

The various benefits of WordPress

Websites are the most powerful tool in the digital world we live in. There are several advantages of having your own website. People from all over the world can come to know about you and what service you provide. Sometimes the service need not be a materialistic thing but can also be write ups and other resources related. If it is a shop, the website itself can be used as a medium to do business. Whatever it is, the fastest way to get people to you is through websites.

WordPress is software used in websites to make the most out of a normal website. The wordpress is independent of the service provider and can be used along any website. There are several advantages of using wordpress software for creating a website. First, it is so easy to create a website using wordpress. Unlike other web designing software, wordpress allows a person to build a website without any hassle. The themes available are basic though which can be developed more professionally by web designers who will customize the design and functionality of the website created using wordpress.