LOGO DESIGN
A brand has several non-physical traits or attributes, which vary according to consumer perception. The variation is often due to the marketer’s consolidated effort called brand communication, the perceiver’s (target audience) ability to cognize the same and his aspirations and inclinations towards the brand.
This aspiration of the consumer is subjective. It can be based on a rationale or based on an emotional inclination towards the brand with varying levels of liking and disliking. In either case what is thus perceived of the brand needs a visual identity or a form to which they can attribute it, remember it and identify it with. Brand name and Logo provides the verbal and visual identification required to help the consumer to record their understanding into one distinct visually recognizable form (Logo).
At Adorn we create logos with astuteness and attention to details by giving due importance to finer elements of design. We place the rationale on the brand’s personification, its assumed traits as envisaged in its collective brand communication strategy. Logos thus created sustains and enriches the brand for the time ever after.
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Nextactor Studios
